Personalization versus Customization: The Importance of Agency, Privacy, and Power Usage
نویسندگان
چکیده
What makes customization so appealing? Is it because the content is tailored or because the user feels greater agency? Study 1 tested these propositions with a news-aggregator Website that was either personalized (system-tailored), customized (user-tailored), or neither. Power users rated content quality higher when it had a customizable interface, whereas nonpower users preferred personalized content. In Study 2, half the participants were told that their browsing information may be used for providing requested services while the other half was told that it would not be used. The interaction found in Study 1 was observed only under conditions of low privacy, with the pattern being reversed under high privacy. Significant three-way interactions were found for sense of control and perceived convenience.
منابع مشابه
Best of Both Worlds; Comment on “(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare”
This article builds on Mannion and Exworthy’s account of the tensions between standardization and customization within health services to explore why these tensions exist. It highlights the limitations of explanations which root them in an expression of managerialism versus professionalism and suggests that each logic is embedded in a set of ontological, epistemological and moral commitments wh...
متن کاملPersonalisation - An Emergent Institutional Logic in Healthcare?; Comment on “(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare”
This commentary on the recent think piece by Mannion and Exworthy reviews their core arguments, highlighting their suggestion that recent forces for personalization have emerged which may counterbalance the strong standardization wave which has been evident in many healthcare settings and systems over the last two decades. These forces for personalization can take very different forms. The comm...
متن کاملToward Customized Care; Comment on “(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare”
Patients want their personal needs to be taken into account. Accordingly, the management of care has long involved some degree of personalization. In recent times, patients’ wishes have become more pressing in a moving context. As the population ages, the number of patients requiring sophisticated combinations of longterm care is rising. Moreover, we are witnessing previously unvoiced demands, ...
متن کاملResearching the Co-Existence and Continuity of Standardization and Customization in Healthcare: A Response to Recent Commentaries
متن کامل
(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare
Recent years have witnessed a parallel and seemingly contradictory trend towards both the standardization and the customization of healthcare and medical treatment. Here, we explore what is meant by ‘standardization’ and ‘customization’ in healthcare settings and explore the implications of these changes for healthcare delivery. We frame the paradox of these divergent and opposing factors in te...
متن کامل